INSIGHTS

Brand Perspectives

Thoughts on brand strategy, desirability, growth and the evolving codes of premium markets.

Editorial luxury retail scene illustrating four strategic tests of desirability for H2 2026.

Agency Life & POV

LUXURY IN H2 2026: FOUR TESTS OF DESIRABILITY

The latest results suggest that luxury is returning to growth. They also reveal a more selective market, rewarding houses that can make their value,...

Expressive luxury makeup in vivid colour illustrating the return of playful colour cosmetics after the clean girl aesthetic.

Consumer Trends

AFTER CLEAN GIRL: WHAT THE RETURN OF COLOUR REVEALS ABOUT LUXURY DESIRE

At MakeUp in Paris last month, one conversation stayed with me. The conference, led by Natacha Bensimon, founder of Blossom ID, with Gen Z...

Retail & Luxury

THE COMPRESSED LUXURY EXPERIENCE: WHY TRAVEL RETAIL MATTERS BEYOND DUTY-FREE

Theme: luxury travel retail 2026 There are purchases we remember because of the object itself, and others because of where we were when we...

A server places a personalised anniversary card on an ivory napkin in a warm, cinematic fine-dining setting.

Agency Life & POV

THE LUXURY OF BEING REMEMBERED

What The Bear reveals about human service, personalisation and the future of luxury experience The Bear resonates far beyond its suspense. Its emotional force...

Contemporary French artisan workshop with an unfinished porcelain object and specialist tools, illustrating Made in France craftsmanship and transmission.

Marketing Strategy

WHAT “MADE IN FRANCE” IS REALLY WORTH IN LUXURY

French origin remains one of luxury’s most powerful assets. Its value, however, depends on what it can still make visible: living skills, productive capacity,...

Editorial illustration for an analysis of Paris Haute Couture Week 2026 of a sculptural, hand-embroidered couture silhouette in a refined Parisian salon, evoking couture’s increasingly global creative geography.

Events & Insights

COUTURE BEYOND THE WESTERN CENTRE: PARIS AND THE RISE OF A MORE PLURAL LUXURY GEOGRAPHY

Theme: Paris Haute Couture Week 2026 (2/2) Paris remains couture’s institutional capital. The creative authority it convenes, however, is increasingly distributed across cultures, craft...