MAENA Agency

TFWA CANNES 2026: WHERE BEAUTY’S GROWTH PLANS MEET THE MARKET

TFWA Cannes 2026

Last year, I attended TFWA Cannes with Parfums de Marly. Much of our time was spent presenting plans to retailers and distributors: what we intended to launch, how we saw the brand developing, and what a partnership could look like in their markets. The conversation was about far more than securing space on a shelf. […]

THE COMPRESSED LUXURY EXPERIENCE: WHY TRAVEL RETAIL MATTERS BEYOND DUTY-FREE

Luxury travel retail experience in a contemporary international airport, illustrating discovery, service and premium brand engagement.

Theme: luxury travel retail 2026 There are purchases we remember because of the object itself, and others because of where we were when we made them. I still remember buying a beautiful pen for my father at an airport counter, a small gift that became inseparable from the journey around it. A bag bought at […]