Brand Perspectives
THE LUXURY OF BEING REMEMBERED
What The Bear reveals about human service, personalisation and the future of luxury experience The Bear resonates far beyond its suspense. Its emotional force...
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WHAT “MADE IN FRANCE” IS REALLY WORTH IN LUXURY
French origin remains one of luxury’s most powerful assets. Its value, however, depends on what it can still make visible: living skills, productive capacity,...
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COUTURE BEYOND THE WESTERN CENTRE: PARIS AND THE RISE OF A MORE PLURAL LUXURY GEOGRAPHY
Theme: Paris Haute Couture Week 2026 (2/2) Paris remains couture’s institutional capital. The creative authority it convenes, however, is increasingly distributed across cultures, craft...
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PARIS HAUTE COUTURE WEEK: WHAT COUTURE REALLY SIGNALS ABOUT THE STATE OF LUXURY
Theme: Paris Haute Couture Week 2026 Paris Haute Couture Week opens today, July 6, and runs through July 9. Couture remains the sector’s most...
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SUMMER 2026: HOW LUXURY IS STAGING DESIRABILITY BEYOND THE PRODUCT
Theme: Summer 2026 luxury campaigns Summer is the one season when almost every premium brand reaches for the same visual vocabulary — sun, sea,...
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CANNES LIONS 2026: WHAT THE WORLD’S MOST CREATIVE FESTIVAL IS CONFIRMING ABOUT LUXURY
Theme: Cannes Lions 2026 The Cannes Lions International Festival of Creativity closed its 73rd edition last week on the Croisette — and it did...
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AGEING WELL: BEAUTY’S NEW ROLE IN THE LONGEVITY SKINCARE ERA
Theme: Longevity skincare The beauty industry is being asked a different question. Not how to erase the signs of time — but how to...
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VIVATECH 2026: WHAT BEAUTY’S TECHNOLOGY RACE IS REALLY BUILDING
Theme: VivaTech 2026: Beauty & Technology Last week in Paris, Europe’s largest technology event became, for four days, a laboratory for the future of...
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