BEAUTY’S MASCULINE TURN: DO MEN STILL NEED BEAUTY “FOR MEN”?
The evolution of male beauty is increasingly reflected in market performance. According to Euromonitor International, men’s grooming in France reached €1.86 billion in retail sales in 2025, growing by 2% year on year, despite declining demand in traditional shaving categories. Beyond overall market growth, the category is becoming more diversified. Mintel reported a 14.7% increase […]
BEAUTY’S SEPTEMBER LAUNCH RUSH: WHEN NOVELTY TESTS BRAND CLARITY
September has always been an important beauty month. Summer routines give way to autumn colour, fragrance returns to greater prominence, retailers reset their shelves and the final commercial stretch before the festive season begins. Earlier this week, in The Luxury Rentrée: The Cost of Treating Everything as a Priority, we argued that the luxury rentrée […]
SMALL FORMAT, FULL LUXURY: WHY BEAUTY MINIS NEED A BIGGER STRATEGY
Summer has a way of making small formats suddenly indispensable. A skincare routine that feels perfectly reasonable at home becomes excessive once it has to fit into a cabin bag. A favourite blush needs to survive the journey from beach to dinner. Fragrance becomes something to carry rather than leave on a dressing table. Beauty […]
AFTER CLEAN GIRL: WHAT THE RETURN OF COLOUR REVEALS ABOUT LUXURY DESIRE
At MakeUp in Paris last month, one conversation stayed with me. The conference, led by Natacha Bensimon, founder of Blossom ID, with Gen Z beauty creators so_loic and Eljix, asked a deceptively simple question: who is makeup for now? The official premise was revealing: from Gen Alpha discovering cosmetics through colour and play to adults […]
AGEING WELL: BEAUTY’S NEW ROLE IN THE LONGEVITY SKINCARE ERA
Theme: Longevity skincare The beauty industry is being asked a different question. Not how to erase the signs of time — but how to support the body’s capacity to age well, for longer. This is not a trend. It is a structural shift in how we understand the relationship between appearance, health, and time. And […]