MAENA Agency

DREAMFORCE 2026: WHAT AGENTIC AI MEANS FOR LUXURY CLIENTELING

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Dreamforce, Salesforce’s annual conference, took place in San Francisco in September. Among its 2026 announcements were AI agents designed to work across customer data and business tools, answer questions and carry out authorised tasks. Its commerce programme also showed how an agent might guide a customer from product discovery towards purchase. For luxury leaders, the […]