THE LUXURY OF BEING REMEMBERED
What The Bear reveals about human service, personalisation and the future of luxury experience The Bear resonates far beyond its suspense. Its emotional force is rooted in family inheritance, dedication, psychological fragility, difficult relationships and the belief that work can become a form of generosity. The kitchen provides the setting. The deeper subject is what […]
WHAT “MADE IN FRANCE” IS REALLY WORTH IN LUXURY
French origin remains one of luxury’s most powerful assets. Its value, however, depends on what it can still make visible: living skills, productive capacity, creative renewal and a relationship to place that clients can genuinely understand. On 14 July, it is tempting to celebrate French luxury through its most familiar symbols: Paris, Haute Couture, perfume, […]
COUTURE BEYOND THE WESTERN CENTRE: PARIS AND THE RISE OF A MORE PLURAL LUXURY GEOGRAPHY
Theme: Paris Haute Couture Week 2026 (2/2) Paris remains couture’s institutional capital. The creative authority it convenes, however, is increasingly distributed across cultures, craft traditions and emerging luxury ecosystems. Paris Haute Couture Week has always been international in its clientele, its influence and its ambitions. What feels different this season is the degree to which […]
PARIS HAUTE COUTURE WEEK: WHAT COUTURE REALLY SIGNALS ABOUT THE STATE OF LUXURY
Theme: Paris Haute Couture Week 2026 Paris Haute Couture Week opens today, July 6, and runs through July 9. Couture remains the sector’s most concentrated expression of what luxury says it believes in: time, rarity, technical mastery, creative freedom and the value of the human hand. This season carries unusual symbolic weight. Major houses are […]
SUMMER 2026: HOW LUXURY IS STAGING DESIRABILITY BEYOND THE PRODUCT
Theme: Summer 2026 luxury campaigns Summer is the one season when almost every premium brand reaches for the same visual vocabulary — sun, sea, stripes, terracotta light. It is also, for that reason, one of the clearest tests of singularity, and this year the pattern has had a full season to play out: some campaigns […]
CANNES LIONS 2026: WHAT THE WORLD’S MOST CREATIVE FESTIVAL IS CONFIRMING ABOUT LUXURY
Theme: Cannes Lions 2026 The Cannes Lions International Festival of Creativity closed its 73rd edition last week on the Croisette — and it did so with a particular resonance for France. This year’s festival named France as its 2026 Creative Country of the Year, a recognition grounded in performance and cultural legacy: 1,603 Lions and […]
AGEING WELL: BEAUTY’S NEW ROLE IN THE LONGEVITY SKINCARE ERA
Theme: Longevity skincare The beauty industry is being asked a different question. Not how to erase the signs of time — but how to support the body’s capacity to age well, for longer. This is not a trend. It is a structural shift in how we understand the relationship between appearance, health, and time. And […]
VIVATECH 2026: WHAT BEAUTY’S TECHNOLOGY RACE IS REALLY BUILDING
Theme: VivaTech 2026: Beauty & Technology Last week in Paris, Europe’s largest technology event became, for four days, a laboratory for the future of beauty. The question worth asking is what it reveals. THE SIGNAL BENEATH THE SHOWCASE VivaTech is, by design, an event of announcements. Booths compete for spectacle. Innovations are packaged for press. […]
MEANING IN LUXURY BRANDING: BEYOND COMMUNICATION — WHY CULTURAL SIGNIFICANCE OUTLASTS MESSAGING
Theme: Introducing MAENA (2/2): A New Lens on Luxury Brand Strategy There is one question that drives most brand strategy meetings. It is not necessarily always the right one. THE QUESTION BRANDS KEEP ASKING “How do we communicate this better?” It is the question I have heard, in slightly different forms, across every organisation I […]
WHAT IS MAENA AGENCY — MEANING AS THE MOST OVERLOOKED LEVER IN LUXURY BRAND STRATEGY
Theme: Introducing MAENA (1/2): A New Lens on Luxury Brand Strategy Behind every agency is a conviction. This is mine — and why I built MAENA around it. Over the past three weeks, I wrote about the decline of luxury codes: the standardisation of aesthetics, the overexposure of ambassadors, the conformity of commercial moments. They […]